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Merry Christmas And Happy New Year Business!
The creative professions? The optimal response to the growing unemployment .
(Full text of the interview at the Arena on 25 November 2010)
Like every year at this time, compelling return issues of young people who are preparing to support the matriculation exams, "which career? What opportunities? What are the real opportunities in the world of work ? "
The questions always appear the same, but this year employment scenario is far more worrying in past years, ISTAT, in fact, found an unemployment rate of 29.5% on target young people between 15 and 24 years, an increase of 4.5 percentage points over the same period of 2009.
The most alarming, however, concerns the impact, in young people, a phenomenon of equal social significance: a large proportion of those who pay in unemployment are inactive or do not care looking for work, showing, in fact, a drift and a psychological sense paradoxical resignation.
On this and other issues we met Dr. . Joseph Ferraro, Director of Academic Ground Fashion and Academy Expert ALMP .
"Yes, the employment issue has reached such a level of public alarm to produce phenomena as serious such as the increase in the rate of inactivity among young people. The psychological reaction to this state of affairs is certainly understandable, but it certainly can not and should not be considered acceptable. Throw in the towel, stop believing in the possibilities offered by the labor market is not the right way ... and this especially when one considers that often resignation is also caused by a steady and worrying trend of misinformation labor market. Each year, in fact, while they are lacking in jobs on some clerical sectors (Considered driving until a few years ago), on the other are growing job vacancies in areas considered barren and which hang on stereotypes and cultural biases are difficult to dismantle. I refer, of course, the professions manual / creative, or to those professions that allow us to establish a long record of visibility in the world and decreed that the emergence and success of Made in Italy. "
Offer and demand for labor thus appear not to meet. A paradox in terms ...
" Verissimo! A paradox that needs careful thought by both parents (who continue to require a more diaphanous "piece of paper") of both boys, therefore, have learned a kind of myopia to the real opportunities from the labor market. Especially to the creative professions, has developed a sort of negative stereotype that sees professions as unreachable, on the one hand, and evanescent, and no real substance ... without considering the other hand, strength lies in these occupations in increasing demand by companies, of young people with a dissenting view to everything that happens, or a different and innovative approach towards the challenges of the future. The companies that stand out, those that have happened are, in fact, those who invest in young talent or those who have something to say. "
Creativity, then, as the engine production?
"Yes, it is necessary that young people have a birthday today, so to speak, a healthy" step back "to the recapture of a do and an industry, and that riapproprino of creative and production stages. And they think that they are able to transform ideas into something concrete. Tangible. This is the only real power that today's young people should aspire. "
short, even a total rethinking of the value of education ...
" The education system and the Italian University is still largely centered on the production of university degrees and not on developing practical skills. The flop of the first degree and persistent unemployment of graduates is an indisputable fact. Often, the prestige of getting a degree does not follow real job opportunities. This means that the labor market is saturated with knowledge that does not turn into anything useful and containers of theories (our good guys) that they never become professionals. Sure, there are exceptions, but employment trends continue to give back different needs. Should listen to them. "
When and how you can get out of this impasse?
"First are skilled guidance and effective. Verona this is a center of excellence, thanks to COSP each year, many young companies and experts to meet every professional field. The Master Orientation and Full Immersion offer, then, real opportunities for direct knowledge of the most popular professions from the labor market. Like every year, our Academy will attend Job Orienta of Verona.
In terms of training, Fashion Ground Academy has made a sort of Copernican revolution, managing to combine admirably expectations of the labor market in the creative sector to offer highly specialized and practical training. "
How is this cultural revolution on education?
" Everything starts and develops a careful analysis of the labor market and occupations most in demand. Fashion, in this sense, offers, and will offer more and more job opportunities, This is because the new logic of production (the fast fashion, ie) and distribution (new retail strategies) require more and better-trained human resources and specialized. The production of fashion is returning to Italy, but be ready to new challenges posed by global markets. Need to identify the distinctive factors of the new professionalism. Should monitor changes in the cultural world and synthesize them into new resources professionals able to tackle the competitiveness of the "new big" (China and Brazil). "
What new jobs?
The Visual Merchandiser, Fashion Engineer, in the first place. The Fashion Designer and its variations in the Knitwear and textiles remain, as always, the supremacy of the entries ... especially for the amplitude and the marketability of skills formed. Growing occupations related to publishing (Fashion Editor) and the Communication and Marketing (Fashion Show Fashion Designer and Illustrator).
training enough?
"A high training, Specialized and consistent, much can be done ... especially if you listen to the needs of innovation, technology and professional accreditation. Fashion Ground Academy and the Consortium Fashion Verona successfully working on this idea by developing educational projects more effective. The growing number of our students seals the value of our commitment.
The human factor and creative is the great advantage of our ever being Italian. We just keep believing and accept the challenges head on. We believe. "