lands in Liguria and feel ... E 'was presented today at the Confindustria, the project in La Spezia La Spezia in Blue. "
The service involves a new system implemented in the City of La Spezia, which allows, through cell phones with Bluetooth technology, to have spatial information, events, businesses, hotels, restaurants and neighborhoods in La Spezia. In particular, according to the season, informational messages will be sent in connection with the events and initiatives of the city.
The initiative was strongly supported by Discover La Spezia and Carisp with the patronage of the capital and in particular the Department of Tourism, hoping to help the city to provide innovative services and functional.
The system was provided by Blue4Promo FreeCode Group, management consultants in information technology and telecommunications leader in the proximity marketing.
Blue4Promo The system today is the most powerful marketing tool on the market close thanks to the strong momentum created by Telecom Italy that sells successfully at national service
"The proximity marketing via Bluetooth is a communications service that allows you to reach those who have a next-generation mobile phone (with bluetooth device) and is located near the point of deploying the service, "said Maurizio Soccodato, General Manager Group FreeCode. In the specific case of La Spezia, the BlueBox is positioned for the summer at the Morin walk on the platform of La Spezia Cruise Facility, this is to welcome the cruise passengers during the summer months in La Spezia.
The idea is to offer services linked to the territory and absolutely free for tourists and citizens, making them available at the right time and right place. Discover Carisp
La Spezia and have enthusiastically embraced this philosophy and hope that this initiative is an example of innovation applied not only to the territory
. The project aims (in the very near future) be able to create the first city in Italy Bluetooth cabling strategic points. The system is self-financing (and therefore no additional costs for public bodies) thanks to advertising. "The project will involve Italtel Group (trading partner and advertising agency for FreeCode) that will support us in future initiatives," said the Director General of FreeCode always, Maurizio Soccodato "and has already confirmed the participation of national sponsors, interested in using this new communication model.
"It 's an opportunity for the city of La Spezia to get noticed for a pilot project of unparalleled efficiency, which we hope to export in other contexts," said the chairman of Discover La Spezia, Paolo Tacchini "a technology with great potential, both for users (who receive useful information and absolutely free) and for the business area of \u200b\u200bLa Spezia which can provide greater visibility." In fact the project is a real marketing tool "inside" considering that allows the involvement of local economic operators.
welcomed the participants was given by Paolo Tacchini, President of Discover La Spezia, reflecting the sensitivity shown towards the city from the innovative initiatives in support of the citizens and who see in Genoa a true gateway to 'Innovation tourism.
